A "Full" Service menu generally means that you offer every type of service you are legally allowed to perform. This can be great for clients who will be able to pick and choose the services they want. Also, because not all salons offer all services, you are ensured that clients will seek you out for the lates and greatest services they see on the internet (assuming you are marketing your full service menu!).
"We get all kinds of requests from clients who can’t get certain services when they visit discount salons, so our motto is, 'We do everything!'" — Vicki Peters
The Full Service Menu - Cons
On the flip side, too big of a menu can cause clients to be confused by too many choices and services. Most clients do not understand the jargon of the nail industry so if you are listing five types of acrylic nails on your menu, it is very likely a client would get overwhelmed and you can potentially lose clients who don't know what to ask for. In addition if you bill your salon as full service, trends, internet buzz, and Pinterest postings could have you scurrying to add new services to keep up with the demands of client. Also, offering a varied menu of services means keeping product for all of those services in stock, even if you only actually perform the service once in awhile. By not performing some services oftern, you may be slower and even forget certain steps in the service.
The Limited Service Menu - Pros
By offering a limited menu, you can specialize in specific services and bill yourself as a specialist - clients often perceive specialists as "better" at their job. With fewer options, clients do not tend to become overwhelmed or confused regarding services and the tech does not ahve to stock as many products. You can build a core clientel that come to you for your expertise and you will always be on top of your game.
"I fully believe in being specialized and keeping the options simple while giving the complete service." — Suzanne Cox, Salon at the Highland, Cedar Park, Texas
The Limited Service Menu - Cons
You will not be able to accomodate clients who are looking for the latest and greatest thing they saw on the internet. If your long-time client decides they want a pedicure but you only offer gel nails, you will not be able to accomodate them. Of course, in an ideal world you would have a referral relationship with another tech who specializes in pedicures.
No matter what you choose, it is important to keep the pros and cons in mind when designing and choosing which services you will perform.
How many services do you offer?
References/Resources
http://www.nailsmag.com/article/98023/crowdsourcing-specialties-vs-a-wide-ranging-menu
http://www.nailsmag.com/article/107890/is-it-time-to-tweak-your-service-menu
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