Thursday, September 17, 2015

Business Basics: Time is Money

The following is a reprint of a 2001 post by Vicki Peters

Time is Money 
by Vicki Peters
I just read the e mail from the tech who has a hard time charging for extra services like broken nails. This is all about self esteem and it is sad.
Time is money and there are times we should give services away - because they  will help build our client base and loyalty. But broken nails should be part  of the equation when you set prices or they should be a la carte.

We are in the service business, we should position ourselves as service  providers making money for every moment we are working. Just like a cashier  at a store. If you go into the nail business with the attitude no one is  going to like you or your services you will not be "sure" of yourself. So here are a few things that may help you.
  1. Remember this is a business and treat it like one. 
  2. Hone your skills so you don't feel bad about providing a service you're not  happy with. Practice and get private training - one on one - is the best and  there is a seasoned tech somewhere out there you can pay for training. No  manufacturer class can give you that.
  3. Remember that "touch" is part of the service you provide, above and  beyond the nails you do. The clients are coming to get their nails done but  they are also coming to relax, so relax them. 
  4. Position yourself like a pro at what you do no matter how inexperienced  you may be. You will gain your client's confidence and they will stick with  you as you improve. Visit other high end salons for pedicures or haircuts so you can watch and see how the techs & hairstylists, receptionists meet and greet the clients and treat them. This is all a part of the service.
  5. Here is some recommended reading:
    • Doing what you love loving what you do by Dr. Robert Anthony
    • Passion by Susie Fields Carder
    • Raving Fans by Ken Blanchard 

We manicurists are special people providing a special service that connects  us closely with our clients. Remember that. We touch, guide, and make out  clients feel good and we should feel good about ourselves because of that.

Vicki

The Peters Perspective
"When you stop learning your career ends and your job begins"